About Us
Snows Mini began as a small creative project in South Wales — named after our two curious cats, Snow and Mini. What started as a hobby quickly evolved into something far bigger: a passion for collecting rare, beautifully made items that tell a story.
Today, Snows Mini is dedicated to bringing authentic Japanese imports to the UK — from exclusive Casio G-Shock watches and limited game editions to hard-to-find movie collectibles. Every item we sell is hand-picked in Japan, fully customs-cleared, and carefully inspected to ensure it meets the high standards we’d expect as collectors ourselves.
We’re not a big retailer — we’re enthusiasts who love what we do. Each watch, game, or edition you’ll find here was chosen for its quality, rarity, and charm. Whether you’re a fellow collector or just someone who appreciates something a bit different, we hope our finds bring the same excitement to you as they did to us when we discovered them in Japan.
Meet our team
Snow
Founder
Started the company by sitting on the keyboard and accidentally writing the business plan.
Mini
Co-founder
Sleeps 20 hours a day and dreams up all the best product ideas during the other four.
Joshua
Marketing Director
Runs our TikTok, brews excellent coffee, and occasionally mixes them up.
Lado
Labourer
Does pretty much everything else.